MADISON – The 13th annual Wisconsin Governor’s Business Plan Contest is accepting entries online for the 2016 competition until 5 p.m. Sunday, Jan. 31, 2016.

The contest is designed to encourage entrepreneurs in the startup stage of tech-based businesses in Wisconsin. The contest links up-and-coming entrepreneurs with a statewide network of community resources, expert advice, high-quality education, management talent and possible sources of capital. It also leads to valuable public and media exposure for the top business plans and helps spur economic growth in the state. Finalists will share in more than $100,000 in cash and in-kind prizes.

For their initial entries, contestants will submit a 250-word (or 2,000-character) idea abstract online at That’s where contestants will also find business plan templates and other information, such as the Entrepreneurs’ Toolkit. The toolkit provides business startup information and assistance, networking contacts and technical resources.

Contestants who advance to subsequent contest rounds will expand their plan in stages. More than 70 judges drawn from the finance, sales, marketing, research and technology sectors across Wisconsin will score the entries and provide feedback on submissions.

To get started, contestants will need to create a simple account at  All entries are submitted through the website. Contestants use their account to gain access to mentors throughout the process, as well as review the judges’ comments and feedback.

Since its inception in 2004, more than 3,100 entries have been received and about $2 million in cash and services (such as legal, accounting, office space and marketing) have been awarded. Contest categories are Advanced Manufacturing, Business Services, Information Technology and Life Sciences.

Wisconsin residents 18 years old and older are eligible, as are teams from Wisconsin-based businesses and organizations. Businesses or teams from outside the state are also eligible to compete if they demonstrate intent to base their business in Wisconsin. Entrepreneurs may also enter multiple ideas, though each idea must be separate and distinct.

Companies or individuals that have raised less than $25,000 in private equity for their plans in a current form are eligible to enter. Generally speaking, private equity refers to angel and venture capital.

As with past contests, the 2016 competition will take place in stages:

  • In Phase 1, which is open until 5 p.m. Sunday, Jan. 31, 2016, the contest will accept idea abstracts on the website. Entries should be roughly 250 words (or no more than 2,000 characters, including spaces) and will be graded by the pool of BPC judges. The top 50 idea abstracts will advance to Phase 2.
  • In Phase 2, which runs from Feb. 22 to 5 p.m. March 14, 2016, the top 50 idea abstracts will submit an executive summary. The top 20 executive summaries will advance to Phase 3.
  • In Phase 3, which runs from April 4 to 5 p.m. April 25, 2016, the top 20 executive summaries will prepare full business plans. Judges will review the plans and pick three finalists from each of the four categories to advance to the final presentation round.
  • The top 12, or “Diligent Dozen,” will square off with oral presentations during the Wisconsin Entrepreneurs’ Conference on June 7 at the Alliant Energy Center in Madison.

Past finalists have launched companies that have raised more than $160 million in angel, venture, grants and venture debt over time – all while creating jobs and economic value for Wisconsin. The contest’s major sponsors include the Wisconsin Economic Development Corp.

The 2015 grand prize winner was bluDiagnostics, a Madison startup company whose device is aimed at helping women struggling with infertility. Category winners in 2015 were Intelligent Composites (Advanced Manufacturing), Hunt Butler (Business Services), 65 Incorporated (Information Technology), and bluDiagnostics (Life Sciences).

To enter, become a judge or learn about sponsorship opportunities, visit