Wisconsin residents – from avid triathletes to occasional weekend
warriors – and institutions ranging from the University of Wisconsin to
the Green Bay Packers, are potential customers for data-rich sports tech
But if the young Badger State health-tech companies that make these
apps want to grow, they need better financing, a panel of executives
from several Madison and Milwaukee startups said Tuesday at a Wisconsin
Innovation Network luncheon – appropriately named “Abs and Apps.”

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