About a year ago, Craig Sweeney, a marketing and advertising consultant from Delafield, was brainstorming business ideas with his friend, Tom Wondra, when they got on the topic of college tuition. Specifically, its dramatic increase over the past four decades.
Between 1980 and 2009, the average annual increase in college tuition and associated fees has grown at more than twice the rate of the cost of all consumer items in the United States, according to data from the U.S. Bureau of Labor Statistics.
Sweeney has a son who recently graduated from the University of Wisconsin-Milwaukee and a daughter who is currently enrolled there. He was feeling the financial burden firsthand. Wondra is a business and operations executive who focuses on starting and scaling digital technology-focused companies. Read the full story here.