The status quo, said Tesla associate general counsel Keith Witek, will want to “preserve current profit models.” But startups, he said at the Badger Startup Summit in Madison, must continue to fight against those entrenched industries.

“There’s going to be a battle that has to be fought by hard-headed and tenacious entrepreneurs like we have in this room,” Witek said. “You are going to have to hit your head against the wall 26 times before you eventually break through and have some success.”

See more from Witek’s speech: