Shelley Jurewicz is bringing the tech accelerator model to one of Wisconsin’s oldest clusters: food and beverages.

That’s because, the exec director of FaB Wisconsin says, “a food startup is nothing like a tech startup” and needs specialized mentoring. It’s part of an effort from the group to develop companies and partnerships in the food and beverage space.

And the sector is much broader than the state’s makers of beer, cheese and brats, Jurewicz said. The industry also includes the whole supply chain that leads up to the finished product, she said, from ingredient makers to packagers and distributors.

“It’s a remarkable story that doesn’t get told,” Jurewicz said, “because they’re not the brand names you see on the shelf.” Read the full story here.