New Berlin-based senior care manufacturing startup Motivo Inc. has completed a $950,000 series A round.

The 2018 model of the Motivo Tour walker.

The company has now raised a total of almost $5 million from private investors, as well as Wisconsin Economic Development Corp. and Milwaukee Economic Development Corp. loans, over the past five years, said co-founder Jeremy Knopow. Former Mortara Instrument chief executive officer Justin Mortara was the lead investor in this most recent round.

Motivo, which created an innovative walker for increased mobility, plans to use the proceeds to ramp up its marketing and fund another production run of its newest version of its product, the 2018 Motivo Tour Walker.

“We’re actually working on a national TV campaign,” Knopow said. Read the full story here.