Madison-based NovoMoto secured the top prize in the 2018 Governor’s Business Plan Contest today.

As the winner, NovoMoto will have first dibs on a cash, office space and business services prize package totaling $190,000, which will be split among the top 25 finalists.

The contest, which began with 200 entries in January, includes four categories: Advanced Manufacturing; Business Services; Information Technology; and Life Sciences. Applicants submitted their business plans to a panel of more than 110 judges, describing their core product or service, defining their customer base, estimating market size, identifying competition, describing the management team and offering key financial data.

On Tuesday, 30 judges evaluated the 12 finalists’ pitches at the Wisconsin Entrepreneurs’ Conference, hosted by the Wisconsin Technology Council at the University of Wisconsin-Madison. The finalists were judged on whether their decks told the judges everything they needed to know about the company, said Tom Still, president of the WTC. Read the full story here.