|10 – 10:50 a.m.|
LAUNCH: How to fund your company: Borrow it, earn it or find investors
What funding path works best for you? How much capital do you need? How much equity are you willing to give up? Those are among questions entrepreneurs should ask themselves as they consider where and how they find sources of capital, from angel and venture dollars to loans to customers – to a combination of all three.
Moderated by Tim Keane, Golden Angels Investors
Panelists: Dana Guthrie, Alchemy Angel Investors; Carol Vance, Alinea Engage and Chris Eckstrom, Rock River Capital Partners
GROW: It’s OK to fail, especially if you learn from it: What those who have cratered would change if they could do it over again
Common mistakes that can be company killers, especially if you don’t understand some basic rules. Hear from those who came back from adversity by learning from it.
Moderated by Nathan Hammons, Marquette Law School
Panelists: Toni Sikes, CODAworx; Jacquin Davidson, Midwest Energy Research Consortium; Kelly Fitzsimmons, Custom Reality Services and Steve Catlin, ParqEx
SUCCEED: State of the ecosystem: Learn how to tap into resources in your community, state and beyond
Through a series of quick pitches, learn how to tap into the resources of private and public networks dedicated to helping your business grow. Hear about community portals into loans and other financing, business tax credits, mentoring and more.
Moderated by Mark Ehrmann, Quarles & Brady
Panelists: Abby Taubner, gener8tor; Dave Linz, Center for Technology Commercialization; Joey Frayne, Wisconsin Economic Development Corp.; Bruce Palzkill, Department of Workforce Development; Elizabeth Thelen, M7, Elmer Moore, Scale Up Milwaukee and Nadiyah Johnson, Jet Constellations
|11 – 11:50 a.m.|
LAUNCH: Marketing in the muddle: How to communicate effectively in an age of media dysfunction
Most newspapers are struggling to find the right digital strategy. Television is being supplanted by a myriad of channels. Social media is encountering massive public mistrust, not to mention rumbles of government regulation. So, what’s a young company to do? Learn about multiple approaches to telling your story. After all, it’s all about attracting and retaining customers – and positioning your firm for growth.
Moderated by Jackie Hermes, Accelity Marketing
Panelists: Dan Meyer, BizTImes Media; Jenny Weeden, Accelity Marketing; Spencer X Smith, AmpliPhi and Steve Lyons, SJL Government Affairs & Communications
GROW: How to sleep at night: Maintaining a balance of work, home and mental health
National mental health statistics are troubling – and entrepreneurs are far from immune. In fact, some experts say entrepreneurs are 50 percent more likely to report having a mental health condition, with some specific conditions being incredibly prevalent amongst founders. How can you run a company and keep your life balance?
Moderated by Elmer Moore, Scale Up Milwaukee
Panelists: Rachel Neill, Carex Consulting; Jeremy Fojut, NEWaukee and Mae Haggerty, ConfIdence
SUCCEED: Investing in the Heartland: Hear from some of the leading Midwest-focused investors
Entrepreneurs can wait to be discovered by coastal VCs or look for funding closer to home, where more regional funds are scouting for deals. Sectors such as healthcare, financial tech, logistics and agriculture are fueling investments in the Upper Midwest. Hear from representatives of three funds that are making a mark in the Heartland.
Moderated by Justin Beck, PerBlue
Panelists: Brad Baum, Lightbank; Ron Watson, Lewis & Clark and Trey Hart, 50 South Capital