The third episode of “Project Pitch It” season 2 on Saturday introduced three new Wisconsin entrepreneurs to viewers, who competed for three prizes.
Northern Star is a small, eight-directional compass that goes inside a firefighter’s facemask. It allows firefighters to maintain their orientation using the cardinal directions while in low visibility situations.
“Over my career, I’ve found that there’s a certain problem that firefighters are facing on a regular basis: disorientation,” said Jeff Dykes, owner and founder of Northern Star Fire. “Every day, hundreds if not thousands of firefighters charge into dangerous, unfamiliar environments without being able to see their hand in front of their face.” Read the full story here.