The third episode of “Project Pitch It” season 2 on Saturday introduced three new Wisconsin entrepreneurs to viewers, who competed for three prizes.

The Northern Star eight-directional compass.

They were: Eau Claire-based Northern Star Fire LLC; Milwaukee-based Kiddie Mobile LLC; and Sheboygan-based VibeTech Inc.

Northern Star is a small, eight-directional compass that goes inside a firefighter’s facemask. It allows firefighters to maintain their orientation using the cardinal directions while in low visibility situations.

“Over my career, I’ve found that there’s a certain problem that firefighters are facing on a regular basis: disorientation,” said Jeff Dykes, owner and founder of Northern Star Fire. “Every day, hundreds if not thousands of firefighters charge into dangerous, unfamiliar environments without being able to see their hand in front of their face.” Read the full story here.