Milwaukee-based private equity firm Generation Growth Capital is raising its third fund in less than 10 years. And this time, it’s upping the ante, with plans to raise $50 million to finance its next eight to 10 acquisitions.

The four-employee company, led by founder Cory Nettles and managing director John Reinke, already has signed three letters of intent for acquisitions from Fund III. Like most of Generation Growth’s portfolio companies, the new targets are a varied bunch. One is a food manufacturer, another is a value-added distributor, and a third is a market intelligence and marketing services firm.Generation Growth Capital Fund III LP this month completed its first close, at $29.3 million. The plan is to complete another close in the first half of 2017, before the fund is finished with a third close later next year. Read the full story here.