Mequon-based startup Intelligent Digital Avatars Inc. has launched a new funding round in which it hopes to raise $2 million.

iDAvatars develops avatars for use in the health care space. The avatars, which are built on IBM’s Watson framework, use advanced technology such as natural language processing and can demonstrate human behaviors such as empathy.

The company’s intelligent digital interface, which patients can interact with online, is called Sophie. She talks to the patient, gathers information and analyzes it, then sends the report to the person’s doctor. Read the full story here.