With entrepreneurship comes risk. It’s because of this risk that startup founders often find themselves in the conundrum of needing funding to support their work or research, but not having enough evidence to prove their idea is profitable in order to garner an investment.

That’s where Milwaukee-based BrightStar Wisconsin Foundation has found its sweet spot. BrightStar uses a “venture philanthropy” model to solicit donations and deploy them into early-stage startup companies that could create jobs in Wisconsin.

The organization’s goal is to spur economic development. Donations are used to invest in equity stakes in rapid-growth startups.

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