Milwaukee-based Dohmen has acquired Madison-based FoodChain, an online marketplace and logistics company founded by University of Wisconsin-Madison alumni.

FoodChain’s platform allows local food producers to list, advertise and sell their products, while allowing purchasers to browse an inventory of local foods and purchase products in a single purchaser order.

“Acquiring FoodChain advances our mission of revitalizing the health of communities and the people within them using the power of food,” said Dohmen Company Foundation president Dale Mittelstaedt. “FoodChain provides a digital system that speeds the process of commercial exchange between local food producers and local food purchasers. We see this capability as an important strategic element of our preventive health solution.”

FoodChain was co-founded by Ben Winters and Jake Levitt, both of whom graduated in May 2019 from UW-Madison’s School of Business. The company was part of gBETA Madison’s fall 2019 cohort.


“We started FoodChain because we saw the need to improve the accuracy, efficiency and scale of commercial transactions between the producers and purchasers of fresh, local food,” Levitt said. “Joining Dohmen gave us the opportunity to have an even greater impact by leveraging their years of supply chain experience within health care and by collaborating with their existing portfolio of social businesses.” Read the full story here.