The fourth season of the TV show “Project Pitch It” will kick off early next month with a diverse group of entrepreneurs whose innovative ideas range from homemade ice cream recipes to women’s footwear designed to be worn in factories.

The Shark Tank-style show in which entrepreneurs pitch their unique business plans and products to investors will air on Saturdays at 10:35 p.m. on WISN-TV Channel 12, beginning Saturday, Feb. 8.

The show will also air on WKOW-TV 27 in Madison, WBAY-TV 2 in Green Bay, WKBT-TV 8 in La Crosse, and WSAW/WZAW-TV in Wausau. Project Pitch It will broadcast 9 weeks of new episodes followed by a 9-week rerun of those episodes.

Click here to read the full article and the list of entrepreneurs and students.