Madison-based grocery tech startup Fetch Rewards has tapped Facebook exec David Sommer to power growth initiatives as the company’s first chief customer officer.

In his newly created role, Sommer will lead efforts to scale revenue and develop products aimed at accelerating Fetch’s growth in new target markets and with existing brand partners like PepsiCo, Unilever, General Mills, Kimberly-Clark, Albertsons Companies. He will also build out the company’s global marketing solutions team.

Sommer previously served as head of industry, consumer packaged goods, retail partnerships and shopper marketing at Facebook (now Meta). During his 11 years with the social media giant, Sommer forged partnerships with and developed marketing strategies for major CPG, retail and restaurant brands. Prior to joining Facebook, Sommer served as CEO and president of Retail Media Link, which he founded in 2005.

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