Green Bay-based video game publisher Midwest Games officially launched this week with the support of lead investor TitletownTech, an innovation fund formed in 2019 out of a partnership between the Green Bay Packers and Microsoft. Midwest Games operates out of the TitletownTech offices.

At the helm of the newly formed company is former Netflix executive Ben Kvalo. During his time at Netflix, Kvalo was a lead program manager for games and a senior campaign operations manager for film and marketing.

“At Midwest Games, our journey began with a resolute commitment to empower the vast talent pool residing in under-served regions,” said Kvalo. “We recognized that innovation and creativity flourish beyond traditional tech hubs, and that’s why we set out to champion underrepresented regions, starting with the Midwest.”

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