Froedtert & the Medical College of Wisconsin on Thursday announced plans for a new program aimed at treating traumatic brain injury in military veterans and first responders.

The program, known as BRAVE (Building Resilience through Action in Veterans and First Responders) will launch in fall thanks to a $12.5 million gift from the Avalon Action Alliance, a national nonprofit focused on the mental wellness of veterans and first responders experiencing the effects of TBI, post-traumatic stress and other psychological disorders.

Housed at the Froedtert & MCW Greenfield Highlands Health Center in Greenfield, the program is the first of its kind in the Midwest. It will be the sixth treatment center for the Avalon Action Alliance, which has locations at the University of North Carolina at Chapel Hill, Tulane University, MossRehab in Philadelphia, and in Atlanta. The network also includes several partner locations across the U.S.

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