Kohler Co. reached a multi-year global partnership agreement with the English soccer club Manchester United that includes the company logo on the team’s uniforms, the two organizations announced Thursday.

Kohler CEO David Kohler and Manchester United managing director Richard Arnold at Old Trafford.

The deal also includes joint participation in game day activities, improvements to the club’s facilities, global sustainability and social responsibility projects and other collaborations with Manchester United fans and Kohler customers and associates.

“It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men’s and women’s teams,” said Richard Arnold, Manchester United group managing director. “Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club.” Read the full story here.