Earlier this month, Chippewa Falls-based Jacob Leinenkugel Brewing Company unveiled plans to open a combined brewery, bar and restaurant space at American Family Field in Milwaukee. Dubbed J. Leinenkugel’s Barrel Yard, the space will take over the former Restaurant to be Named Later space located in left field. The brewpub will open in March.
BizTimes Media reporter Ashley Smart caught up with Tony Bugher, Leinenkugel’s incoming president who will succeed his uncle, Dick Leinenkugel, who is retiring at the end of the year, to discuss the brewery’s new concept. Bugher explained how the Barrel Yard will allow the company to hone its focus on innovation and establish even more brand awareness.