Three Wisconsin entrepreneurs presented the ideas behind their businesses to a group of five successful moguls during the season six premiere of Project Pitch It.

Otehlia Cassidy, founder of Madison-based travel company Otehlia Travels, took home the Project Pitch It $10,000 cash award. She founded the company after she realized most travel companies use generic itineraries rather than “real experiences that make a difference.”

When planning trips, Cassidy plans experiences through personal relationships she’s cultivated over the years during her own travels.

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