Marc Cayle, founder of Milwaukee startup OnKol, has formed a new company called BeHomeSafe.


“What we’re doing is OnKol corporately is really focusing on large enterprise accounts … that are piloting with us and those things just take a really long time,” Cayle said. “Personally, I don’t have the patience for it.”

So in the meantime, Cayle has started Milwaukee-based BeHomeSafe, which provides remote monitoring and personal emergency response solutions for seniors. The plan is to franchise the business to provide personalized business-to-consumer solutions nationwide, he said.

“The franchisees will be doing assessments and then determining what age-in-place technology solutions make sense for the family and then installing those solutions,” Cayle said.

Among those solutions will be the OnKol hub, a device which connects the elderly to remote caregivers, he said, but also other technologies. Read the full story here.