Just months after Milwaukee-based Xena Workwear Inc. went to market with its first steel-toed work boot for women in STEM fields, the startup has completed its seed round and is preparing to expand its product line.
Xena Workwear has closed on a $750,000 of investor funding. The round was led by Ezra Galston, founding partner of Chicago-based venture capital fund Starting Line, said Xena founder and CEO Anastasia Kraft.
The startup, which designs work boots women could wear from an office environment to a manufacturing floor, will use the funding to launch a new boot design this fall. It will also bolster marketing efforts and hire a new team member, she said.
In addition to Starting Line Ventures, the investor team includes Brian Spaly, co-founder of New York-based men’s retailer Bonobos; Cleveland, Ohio-based Comeback Capital; Indianapolis, Indiana-based HG Ventures; and angel investors such as Artem Mariychin, co-founder of New York-based Zodiac; Austin Ramirez and Patrick Masterson, CEO and VP of Waukesha-based Husco International; Holly Baumgart, an executive at Plymouth-based Sargento Foods Inc. and Paul Hedrick, founder and CEO at Austin, Texas-based Tecovas. Read the full story here.