Three advertising and marketing professionals with decades of experience at varying lifestyle agencies have joined forces to launch Moonshot, a new venture studio concept, here in southeastern Wisconsin.
Ryan Chuckel, founder and chief executive officer of Delafield-based Gunpowder Inc., helped spearhead the effort to make Moonshot a reality. Described as a venture studio designed to invest in purpose-driven bands and help early-stage companies accelerate growth, Moonshot says it is looking to shake up the standard relationship ad agencies have with clients.
Chuckel has been in the marketing/advertising business for 25 years working at firms like Milwaukee-based BVK and STIR Advertising. He also helped start a Chicago-based agency, called Olson Engage, where he worked with large consumer brands including GoPro, Cabela’s and Kraft Foods.