Milwaukee-based Rockwell Automation Inc. is expanding its partnership with Microsoft Corp. “to accelerate automation design and development through generative artificial intelligence,” according to an announcement on Thursday.

The two companies do have a longstanding relationship. The first outcome of the expanded partnership will be the addition of Microsoft’s Azure Open AI service into Rockwell’s FactoryTalk Design Studio.

Rockwell and Microsoft say the addition will “deliver industry-first capabilities accelerating time-to-market for their customers building industrial automation systems.”

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