Milwaukee startup Scanalytics Inc. is moving its headquarters to Chicago.

Founded in 2013 by Joe Scanlin and Matt McCoy, the company developed floor sensor and predictive analytics technology used to measure human behavior. It has been applied to commercial buildings to save energy by turning on lights and HVAC only when an area is occupied. But the company has found the most success in deploying the sensors to gather data during business conventions.

Scanalytics has just landed a big contract with Chicago’s massive convention center, McCormick Place, which influenced its decision to move to the Windy City. The firm will install its smart floor system throughout the venue’s four-building campus, encompassing 2.6 million square feet of exhibit space near downtown Chicago. McCormick Place, which has more than 3 million visitors per year, will use the system to analyze visitor behavior such as movement and interaction with exhibitors, as well as apply usage patterns to drive energy savings. Scanalytics will also set up a showroom space at McCormick Place to demonstrate its technology.

“A lot of our customers will do their shows there, so we’ve had a lot of our experience with our customers at McCormick Place,” said Scanlin, chief executive officer, in an interview. “It made sense for us to have a conversation directly with McCormick because we saw a really big value in being able to not only show what’s happening at an individual booth, but also what’s happening at an entire show.” Read the full story here.