When the tech entrepreneur Chad Nitschke decided to base the workforce for his San Francisco startup Bunker in Madison, it was seen as a bit of a weird move among some of his peers in Silicon Valley.

“When we were getting going, it was more that I had to pitch investors on the benefits of a city like Madison,” said Nitschke, a former Madisonian.

Times have changed, he said. Bunker, a platform that makes it easier for small-business contractors to get commercial insurance, is now one of Madison’s fastest growing startups. And in the Valley, the decision to open offices in Wisconsin no longer raises eyebrows. It’s become clear that Madison has a pool of talent, and is a cheaper location to operate a business, said Nitschke. Read the full story here.