EatStreet, an online food delivery service that has emerged as one of Madison’s highest-profile tech companies, has announced an aggressive expansion in Wisconsin, adding two new markets and over 300 drivers to its statewide fleet.
Starting Tuesday, Eau Claire and La Crosse are joining 271 other municipalities across the U.S. that have access to EatStreet’s online marketplace of restaurants offering delivery and takeout in their area. EatStreet is also sending delivery drivers to those cities, as well as to existing markets in Appleton, Green Bay and pockets of Milwaukee.
The addition of the drivers amounts to close to a 25 percent increase of the company’s total workforce, from around 1,150 to 1,450. Drivers with the company, unlike with many on-demand delivery and transportation startups, are W2 salaried employees.
EatStreet CEO Matt Howard said the expansion reflects the company’s eagerness to become the dominant food delivery company in the state.
“When it comes to online delivery, we want people to think of EatStreet in Wisconsin,” he said. Read the full story here.