There are plenty of value-based consumer trends out there: People buy local, buy sustainable, and buy organic.
The local tech startup Goods Unite Us is hoping that buying politically is what comes next.
Sign on to either the Goods Unite Us website, or its iPhone app, and users can type in a brand or company. The app then returns information on that brand’s political spending patterns, based on publicly available Federal Election Commission disclosures.
It’s a tool that provides transparency to citizens, said co-founder and CEO Abigail Wuest, in an era when corporations are able to pour massive amounts of money into electoral politics. Read the full story here.