When Mike Doyle, a tech entrepreneur in Chicago, swung through Madison in the past, the lakes and the low-key atmosphere made an impression on him.

Those good vibes are why the city will be part of his new grand experiment: A business that packs remote workers and other modern-day tech nomads into a fleet of minivans for a three-month-long road trip around the U.S.

“It’s a crash course to see these cool towns in different parts of the country,” said Doyle.

The startup, But Everywhere, will be of a travel company, albeit a very specific one. Customers who sign up would pay $1,850 per month to travel the country in a group of 10 to 15 other people. They won’t be on vacation, at least not entirely: the premise of the experiment is to take software developers, designers and others who have the luxury of working wherever, and give them the chance to knock out projects on their laptops in different locations around the country. Read the full story here.