About three years ago, Corinne Neil and Megan Boswell began talking about a trend they noticed: Women promote other women more than they promote themselves. They realized it was even true within their friendship.
“We realized we were bolstering one another, and learning from one another,” said Neil, a freelance curriculum developer. “And slowly, we wanted to expand that to other people.”
Neil and Boswell, a brand strategist who spent 12 years working for American Girl, decided to form a company they say harnesses that energy: Jills of All Trades, an online network where women working as freelancers can connect and mutually reinforce each others’ careers.
The idea is that “solo-preneurs” of any stripe — from web developers to fashion designers — can enjoy a “watercooler effect,” and stay on top of trends and best practices for freelancers. It’s also a platform where the “Jills,” as Neil and Boswell call them, can find work. The hope is that they’ll recommend each other and promote each other in their own networks and perhaps collaborate on projects. Read the story here.