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SMALL BIZ: Metrics That Matter: How to Show ROI on Your Social Media Marketing with Steph Nissen
August 28 @ 10:15 am - 11:15 am
Likes, followers, engagement rate, click-through rate, reach, impressions, mentions, conversion rate — the list could go on and on. But what metrics matter to show return on investment? Join Steph Nissen, data-driven Digital Director at Atomic Revenue, and sift through data points to determine the metrics that matter based on your goals. She’ll discuss real world examples of what metrics to track, plus how to spot opportunities, report data to your clients (or your boss!), and ultimately prove whether your current social media marketing strategy is or is not working.