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The Power of Differences: DEI as a Business Growth Strategy

May 18 @ 2:00 pm - 3:00 pm

Too often, diversity, equity, and inclusion (DEI) initiatives are enacted as a public relations strategy in reaction to social justice demonstrations in the larger society. As a result, some see the recent surge in DEI positions as simply as “window dressing” instead of a serious effort to dismantle systemic racism. DEI is often seen as an “eye wash” instead of becoming the foundation of an enterprise-wide culture shift.  While the public relations strategy often buys time for businesses, true progress has not been sustainable.  

Once we go beyond convening non-minority employees to sit through half-day workshops where they are nudged to acknowledge their unconscious and conscious biases, we can then address the elephant in the room—systemic racism.  Effectively addressing systemic racism will have a positive impact on business processes and outcomes. Dismantling systemic racism will have a demonstrated positive impact on your organization’s bottom line.  

In this no-holds barred conversation with Kwame Salter, we will: 

  • Engage in an open dialogue about the realities of racism in the workplace  
  • Learn the key performance indicators of a successful DEI strategy 
  • Discover three ways to implement a culture shift within your own organization 

Admission to the Strategy Session is free with admission to the expo floor, but you must register in advance. Simply click the “Register” box below, select the Expo Pass as your ticket selection, and choose “Admission to DEI as a Business Growth Strategy” under the Add-On section.

Click here to register.


May 18
2:00 pm - 3:00 pm
Event Category:


In Business Magazine
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Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53711 United States
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