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WEDC: Canada 2022 Global Trade Venture: Virtual Edition

March 20 - March 25

The deadline to join WEDC’s virtual trade venture to Canada is approaching.

While the U.S.-Canada border may be closed to nonessential travel, the flow of goods and services between the two countries continues, with trade lanes open and active. From March 20-25, 2022, WEDC will be leading a Virtual Trade Venture to Canada, covering the Canadian market for a per-company cost of just $500.

Canada is the largest export market for U.S.-produced goods ($310 billion in 2020), as well as for goods produced in Wisconsin ($6.2 billion in 2020). With trade between the U.S. and Canada already strong—the two countries share the world’s longest international border, and $1.7 billion of goods and services cross that border each day—Canada is a natural first step for Wisconsin producers of goods and services who are looking to begin exporting.

To adapt to the pandemic, WEDC has converted its Global Trade Ventures into a virtual format that consists of online meetings between Wisconsin companies and potential customers, distributors and other prospective partners in international markets. After learning about your company and products, WEDC’s in-country trade representatives will bring potential partners and distributors to you. All participants need to do is show up ready to make their pitch and ask questions to determine if the potential partner is a good fit.

Wisconsin companies, whether new to exporting or looking to expand their exports into Canada, are invited to participate in this program. Participants will be scheduled for customized one-on-one meetings with prospective partners throughout the Canadian market. These partners are vetted for each participating company based on specific qualifications and criteria that suit the company’s needs. Each participant in the Virtual Trade Venture will also receive market intelligence specific to his or her company, detailing considerations to keep in mind when introducing the company’s product or service into the Canadian market. With scheduling and other considerations including translators handled for them, participating companies can focus on new business development.

Click here to register.