Doing Well By Doing Good: Meet The 30 Under 30 Social Entrepreneurs Combining Purpose and Profit

Women face unique challenges when negotiating job offers. Stephanie Young, 27, experienced this firsthand. Despite having a resume that boasts four degrees from Stanford University—two engineering degrees, an M.B.A. and a master’s degree in environmental science—she found it downright impossible to negotiate her salary at her first post-college job. She later discovered that her male colleagues were far out-earning her. This led Young to create Riva in 2014.

The digital platform analyzes job offers and uses crowd sourced reviews, data and machine learning to determine how much more an employee can request during the negotiating process—whether that’s a higher salary or more equity in a company. Riva’s customers, on average, are able to tack on 20% more to their initial offers, and the company has successfully negotiated on behalf of employees at companies like Google, Apple, Amazon and Facebook.

Winnie Karanja, founder of Maydm

Young represents just one of the 30 trailblazing honorees on this year’s 30 Under 30 Social Entrepreneurs list, who manage to strike the right balance between purpose and profit.

The members of this year’s list are handpicked from thousands of nominations.The list was honed by a panel of judges known for their expertise in the social impact space: Jean Case, CEO of the Case Foundation and Chairman of National Geographic; Cheryl Dorsey, President of Echoing Green; Zachary Quinn and Brian Keller, 2019 30 Under 30 list members and cofounders of Love Your Melon; and Randall Lane, chief content officer of Forbes Media.

See Winnie Karanja’s profile here.

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