Transplace, a leading transportation management and logistics technology provider, announced Tuesday that it had acquired Green Bay, Wisconsin-based Lanehub. Lanehub is a freight collaboration platform that allows shippers and carriers to see where dedicated lanes in their networks overlap and to partner on improving asset utilization and reducing waste.

Transplace, based in Frisco, Texas, has $9 billion of freight under management and offers a wide range of technology and logistics solutions to its customers.

Lanehub demonstrated its technology at FreightWaves’ Transparency18 event in Atlanta in May 2018.

“This is a major milestone for our company because of how much more we can do as part of Transplace, a true leader in the global logistics industry,” said Mark Hackl, founder and CEO of Lanehub, in a statement. “With an industry-leading technology platform and $9 billion in freight under management, Transplace opens the door to an unrivaled network of carriers and shippers for unsurpassed freight lane collaborations and transportation cost reductions. We have high expectations about the opportunities ahead for our teams and customers as we join the Transplace organization.”

Frank McGuigan, chief executive officer of Transplace, said in a statement, “The strategic acquisition of Lanehub reinforces our mission to offer our customers the most advanced technologies, giving them a competitive advantage in the marketplace.  Read the full story here.