The visibility of a storied football team may be one of the keys to keeping talented people in Wisconsin and changing the way the nation thinks of the state.

When the Green Bay Packers and its partners open the new TitletownTech building early next year, it’s hoped the center will begin transforming the region into a place where more people want to live and work — an alternative to fleeing to the coasts or bigger cities where they imagine more jobs and more amenities await.

It’s not easy to do that when Wisconsin, and northeast Wisconsin in particular, spent several recent years being ranked last in national surveys among states for innovation and startup businesses.

TitletownTech Managing Director Craig Dickman said the region’s lack of technological prowess was overstated, but still served as “a real call to action.” Read the full story here.