Krakauer’s appearance at the February 2012 luncheon of the Wisconsin Innovation Network at the Sheraton Hotel was close to a seismic event. His message, which I heard him give repeatedly with different emphases over the next 11 months, was a brash call for UW-Madison to reimagine its place in the world. Above all, it was to climb out of the silos of intellectual pursuit and embrace a more creative mash-up of disciplines — hard scientists working with poets working with social scientists working with entrepreneurs. Read the full Isthmus story here.