Three years back, Matt Howard, Eric Martell and Alex Wyler were UW-Madison students with a bright idea and not much money. But they had a solid corps of friends, and sometimes that can get you by. The three are co-founders of EatStreet Inc., a promising young Madison tech firm that supplies restaurants with software for handling online orders. They weren’t the first in the field. Other companies — GrubHub, Seamless, Eat24 — were quicker to start plowing this digital-convenience ground, but the Wisconsin crew figured there was still plenty of acreage to cover. Read the full Milwaukee Journal Sentinel story here.