If the machine-learning algorithm gets it right, you’ll be matched with wines you love.

That’s the idea behind Bright Cellars, a Milwaukee-based monthly wine club begun by two Massachusetts Institute of Technology grads who certainly knew more about math than Merlot when they came up with their business plan.

“I didn’t have a background in wine,” said 28-year old Richard Yau, who co-founded the company in 2015 with former roommate Joe Laurendi. “I took some wine classes at Boston University and I had purchased wine from the supermarket — but wasn’t that comfortable with wine. I was more comfortable with craft beer.” Read the full story here.