By Rick Barrett

A Whitewater company that’s developed a personal watercraft small enough to fit in a car launched a crowdfunding effort Monday that raised more than $50,000 the first day.

BomBoard LLC says it will use the money from the 31-day campaign to help tool up production of its portable action watercraft that has a top speed of more than 40 mph and can be disassembled into four pieces for easy transportation.

Read the full Milwaukee Journal Sentinel article here.