Wristbands are everywhere.

You strap the colored bands around your wrist at concerts, festivals and sporting events. It’s a product you wear but never think about, except when the adhesive sticks to your arm.

Turns out, the second-largest producer of wristbands in the world is in New Berlin. Who knew?

Bryan Waltersdorf started Artemax Inc. in 1995 from a friend’s house in Milwaukee on North Cambridge Avenue, just off East Brady Street. The company has since grown to 125 employees and sells wristbands across the globe under its subsidiaries: Wristband Resources, Advance ID, Wristband Express, Wristco.com, Paperwristbands.com, Identiplus and JetBands. Read the full story here.