Ravi Bhagat had just pushed off on his motorized bicycle in front of the Pfister Hotel in downtown Milwaukee when a middle-aged woman stopped her white Mercedes on Jefferson St. and hailed him.

Where, she wanted to know, did he get that thing?

As the founder of Cheata Bikes Corp., Bhagat was only too happy to explain that it came from his company. Then he added a few details: The bicycles, he said, will go 30 mph, get 150 mpg, and are built locally. Read the full story here.