Because of people like Sarah Fracek — plus some who aren’t at all like her — a retail sector that once seemed nearly immune to the internet’s economic disruption has become an increasingly digital thing.
Fracek does almost all of her grocery shopping online.
“I hate going into a grocery store,” said Fracek, 34, a Wauwatosa resident who doesn’t mind spending a few extra dollars to have someone else assemble her grocery order and either deliver it or have it ready for her to pick up.
“I’m working super late, and I really value the time that I have that’s ‘me’ time,” she said. Read the full story here.