In Coby Skonord’s world, a startup company is like a speedboat. A Fortune 500 company is a cruise ship.

Each has its advantages: Speedboats are fast and nimble. Cruise ships are packed with amenities, well-trained workforces and lots of customers. Each ought to be able to learn from the other.

That’s where Skonord’s company, Ideawake, comes in.

Ideawake, a 4-year-old Milwaukee company, provides software and online resources that allow big companies to tap the knowledge and creativity of their employees so they can innovate and grow like a startup. Read the full story here.