Small, Tony Tran believes, is beautiful.

Co-founder of a Milwaukee-based start-up planting its stake in the increasingly fertile field of “influencer marketing,” Tran is taking a less-is-more approach.

Yes, Kim Kardashian has 93 million Instagram followers who eagerly applaud her plugs for Atkins Diet recipes, Hype Energy drinks and SugarBearHair chewable gummy vitamins. And a single photo of fellow Instagrammer Selena Gomez sipping from a bottle of Coca-Cola through a straw has been “liked” 6.5 million times. Read the full story here.