The state’s $1 million marketing effort to lure young Chicagoans to live and work in Wisconsin is grabbing attention on both sides of the border.

The question is whether the message is hitting home — literally.

Critics say the six-month campaign launched in January puts down Chicago — sometimes subtly, sometimes bluntly.

The ads tout Wisconsin’s accessibility by car, low cost of living and access to nature by posing questions such as “One hour commute or one hour bike ride?” with the tagline “Wisconsin: It’s more you.” Read the full story here.