Jessica Bell is an investment banker turned sommelier turned entrepreneur.

Her product — shatterproof, stackable, stemless wine glasses — goes by the name HaloVino. Bell has sold more than 100,000 of them since first making the cups in 2016. She plans to sell 200,000 in 2018.

It’s not just another plastic cup. The cup’s curved design makes wine taste like wine, she said.

“If you have a narrow rim and a wide body like most wine glasses are, it’s going to enhance and optimize the aromas of the wine,” Bell said.

To demonstrate, Bell often will pour the same wine in a curved and straight glass for a tasting.

“People’s eyes will pop out of their head because they can’t believe it’s the same liquid,” she said.

Bell knows what she’s talking about. She’s a trained sommelier and worked at Modern, a two-Michelin-star restaurant in New York City.

The Whitefish Bay native brings some business acumen to the table too. She worked in investment banking for Goldman Sachs after graduating from Duke University.

In February, she will ramp up production and hopes to sell 200,000 HaloVino glasses in the coming year. She already has contracts with the Milwaukee Repertory Theater, Miller Park and the BMO Harris Bradley Center. Read the full story here.