Forj developed a virtual event and tradeshow platform for professional membership groups and associations in a variety of industries and fields including health care, education and science.
One of Forj’s largest clients is the Canadian Federation for Humanities and Social Sciences, which held a 9-day conference that attracted more than 10,000 attendees and featured hundreds of sessions, Heikkinen said.
Heikkinen became the early-stage company’s CEO in fall of 2020 shortly after leaving Modern Hire, which was formerly known as Montage. The platform has supported about 150 clients and more than 500,000 users since Forj was founded in July 2020, Heikkinen said.
Forj just raised $4.5 million in a round of funding led by Baird Capital, the Chicago-based investment arm of Milwaukee’s Robert W. Baird & Co. Inc. Also participating in the round was GCI, a family-funded private-equity firm founded by the late Gary Comer, founder of Dodgeville, Wisconsin-based Lands’ End.
“Baird and GCI, those were two entities that backed me at Montage over the years,” Heikkinen said. “So, it’s really exciting to have the trust and confidence of a group of investors who had success investing in Montage, they trust in me, and they see the massive opportunity that lies ahead.”
Forj was previously known as Virtual Event Place before Heikkinen and Forj chief marketing officer Kristen Wright acquired the company. Heikkinen and Wright rebranded Forj to reflect the startup’s broader vision of building online communities that connect professionals beyond conferences and events.
At its core, Forj is a customer relationship management platform and content management solution. However, Forj is tailoring its platform to leverage data science and artificial intelligence so that members can connect based on interests for a more personalized experience.
“We see a massive market opportunity,” Heikkinen said. “The research that we’ve done in this general category of online communities, it’s a billion-dollar plus software category. It’s a massive opportunity that’s on tap and we see a long growth trajectory ahead.”