For years, Madison resident and Internet entrepreneur Timothy Flores bought his food directly from Wisconsin farms. While he loved the food, he always felt the purchasing process–printing PDFs, circling his purchases, writing checks and mailing in orders–was tedious.
Earlier this year, Flores partnered with software engineer Bruce Castro to create a better process. Considered by Flores as the “Etsy for Farmers,” Grazin is an online and mobile grocery ordering platform that allows users to purchase food directly from a local source. Read the full story here.