Fetch Rewards has partnered with General Mills to launch the Good Rewards loyalty program, the company announced today.

According to a release, Good Rewards will provide members-only access to loyalty benefits and exclusive offers on General Mills’ portfolio of more than 45 brands.

“Adding the General Mills portfolio to the Fetch app brings consumers savings on a 150-year-old legacy of brands beloved in almost every household in the United States, and we’re thrilled to deepen our relationships with General Mills by bringing Good Rewards to millions of shoppers all over the nation,” Fetch Rewards Chief Customer Officer David Sommer said in a statement.

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